Uzma Khanum, the sister of former Pakistan PM Imran Khan, was allowed to meet him inside Adiala Jail amid rumours that he had died. After meeting him, she said he is alive and well, but added that he is being mentally tortured. "He said Asim Munir is responsible for all of this," she said on Tuesday.

India will soon commission its third nuclear ballistic submarine, INS Aridhaman, strengthening the country's sea-based nuclear deterrent. Officials said the submarine, larger than its predecessors, will play a credible strategic role amid rising military tensions with China. It enhances India's second-strike capability under its 'no first use' nuclear doctrine.

Prescriptive ad-intelligence systems, such as Intellsys AdGPT, simplify choices by turning complex data into ranked creative and budget actions. They analyse spend, audience patterns and performance signals to identify the most impactful moves. Marketers adopting prescriptive insights respond faster to market volatility and reduce reliance on broad dashboards.

Business consultants support firms with specialised expertise across process audits, market expansion, pricing, fundraising preparation and operational efficiency. In unpredictable markets, they offer structured evaluation, objective analyses and best-practice benchmarks. This helps leadership teams avoid costly missteps and act decisively when conditions shift quickly.

Market-mix modelling quantifies how each channel contributes to revenue by analysing historic sales, media spend and external variables. Brands use these models to understand marginal ROI shifts, adjust budgets toward stronger-return channels and limit overspend in declining ones. This approach improves long-term efficiency, particularly when market conditions tighten.

A scalable startup model in India relies on modular operations, low fixed overheads and rapid digital distribution. Businesses that separate core functions from variable tasks grow faster across tier II and tier III markets. Automation readiness, lean teams, repeatable sales formats and efficient supply chains allow expansion without expenses rising at the same pace as demand.

India’s top healthcare startups work across teleconsultation, diagnostics, digital therapeutics, preventive health and affordable primary care. These companies expand access in smaller cities, reduce wait times and offer remote monitoring options. By combining medical expertise with technology, they help bridge infrastructure gaps and deliver more reliable, cost efficient patient care.

Strong product positioning creates clear customer understanding of value, differentiation and relevance. Effective messaging helps brands stand out, lowers acquisition friction and improves loyalty. When positioning is unclear, products blend into the market, conversions drop and marketing expenses rise. Clear benefits and audience specific communication drive better commercial results.

Ad-intelligence platforms fall into five groups: spend trackers review multi-channel budgets, creative libraries catalogue assets and outcomes, audience-insight engines decode behavioural signals, predictive models estimate performance shifts, and benchmarking systems compare competitive activity. Each type supports a unique step in structured media planning and decision-making.

Indian brands using advanced ad intelligence tools reportedly reduce Customer Acquisition Cost by about 30 percent. Granular targeting, performance based creative selection and adaptive budgets help avoid wasted spend. These tools identify profitable audience clusters, refine campaign timing and strengthen conversion funnels, which supports sustainable growth in competitive categories.

India’s online retail is expanding faster than many developed markets due to mobile first adoption, logistics improvements and rising digital trust. Smaller cities drive a large share of new buyers, giving domestic platforms reach that is difficult to match internationally. Global markets stabilise around slower growth, while India pushes volume expansion across categories.

Social media remains effective when brands use consistent content, targeted segmentation and platform specific formats. India’s high engagement rates allow tailored campaigns to reach niche segments with controlled budgets. When combined with performance insights and community building, social media provides a reliable channel for demand creation and measurable return on investment.

A document stamped 'Top Secret' and attributed to India's Ministry of External Affairs (MEA), claiming that New Delhi had formally requested Pakistan to transfer former PM Imran Khan to India for his "personal security," is fake. BOOM found no record of such letter being issued by MEA, nor any credible report suggesting that the Indian government made such an offer.

The Gujarat Police arrested two couples from Pakistan who entered India illegally. While one couple came in October, another entered around mid-November. The couples who belong to the Bhil tribals, said they came to India as they were looking for a way to remain together, which was not possible in Pakistan. Their claims and motives are being questioned.

Indian Navy Chief Admiral Dinesh K Tripathi said on Tuesday that India has deployed 40 warships in the Red Sea to ensure the safe passage of cargo from Houthis and other threats. The Navy Chief noted that Indian ships have apprehended 52 pirates during recent operations and have safely escorted around 7,800 merchant vessels in the region since 2008.

Israel security expert Danny Citrinowicz says India offers major strategic value to Israel through its size, capabilities, and global role. Citing shared threats and lessons from Operation Sindoor, he stresses deeper defence cooperation. Such collaboration, he says, will strengthen deterrence, boost preparedness, and improve joint responses to regional security challenges.

Ahead of Russian President Vladimir Putin's visit to India on December 4 and 5, Kremlin spokesperson Dmitry Peskov praised the relationship with India. He said, "We are proud to have been shoulder to shoulder next to our Indian friends during their historic growth." He highlighted defence cooperation, including BrahMos missile, and a "bright future" for strategic partnership.

After it was exposed globally, Pakistan has deleted a post which showed expired food aid that it sent to cyclone-hit Sri Lanka. The items sent by Pakistan had an expiry date of October 2024. To cover up its own mess, Pakistan has now began posting pictures showing aid distribution in Sri Lanka.

Online influencer Andrew Tate has sparked outrage for a racist remark aimed at Indian women. The backlash erupted after Tate reacted to a video, which another user had already captioned with a derogatory comment. "I have all flavours of children from 11 women except Indian...Don't need curry Tate," he wrote. "Indian women wouldn't even look at you," a comment read.

The death toll from last week's catastrophic floods and landslides surged past 1,300 in Indonesia, Sri Lanka and Thailand, with over 800 people missing. The flooding and landslides killed at least 1,338 people, including 744 in Indonesia, 410 in Sri Lanka, 181 in Thailand and three in Malaysia, stated authorities. Red Cross and Red Crescent Societies have increased rescue efforts.

Severe flooding in Indonesia, which killed hundreds, was driven not only by monsoon rains and a rare tropical storm but also by widespread deforestation. Experts say forest loss destabilised soil, accelerated runoff and worsened landslides. With illegal logging, mining and plantations clearing vast areas, officials urge stronger forest protection and restoration to prevent future disasters.

Elon Musk and Nikhil Kamath, during the latter's podcast, talked about the Kardashev scale, used to measure progress of civilisations based on how they consume energy. The scale's three levels, planetary, stellar and galactic, depend on what percentage of Earth, Sun and galaxy's energy humans use. Kamath's podcast noted humans rank 0.73 on the scale, equivalent to "cavemen with fire".

A 79-year-old UK millionaire is seeking a young woman to "produce a male heir" and has offered £50,000 (nearly ₹60 lakh) a year, accommodation and meals. Benjamin Slade said he is seeking a partner to secure his lineage and pass on ownership of his 1,300-acre estate. Slade further said that he possesses a nine-month reserve of frozen sperm.

Ahead of Russian President Vladimir Putin's visit to India, Kremlin spokesperson Dmitry Peskov stated that Moscow expects a major push in economic and strategic cooperation with India. He reiterated their projection that bilateral trade would surge to $100 billion by 2030. Peskov noted that despite "illegal" US sanctions, Russia remains committed to being a key energy supplier to India.

Kremlin spokesperson Dmitry Peskov on Tuesday spoke about India facing higher US tariffs over its oil trade with Russia. "We cannot interfere in the diplomatic relations between US and India. We understand that there is pressure on India," he stated. "We know that India is very sovereign in defining its national interests. We admire this characteristic of India," he added.