Vidovo’s young founder, Elijah Khasabo, proves you don’t need to drop out to build something big. From his bedroom, he created a UGC software startup now nearing $1 million in revenue. Instead of choosing between education and entrepreneurship, he’s growing both, showing aspiring founders that your hustle can scale without sacrificing your degree.

Marketers adopt AI copilots to simplify analysis, uncover missed opportunities and cut the time spent decoding dashboards. These systems answer queries instantly, improve predictions and flag inefficiencies across channels. With continuous learning, they provide clarity during scaling phases when decisions need greater speed and precision.

Around 93% of Indian organisations have adopted AI in some form, and 71% have strengthened privacy measures after adopting AI, reveals a study titled The AI Privacy Equation: India Market Report. The study, conducted by Arion Research LLC and commissioned by Zoho, further stated that Indian organisations have high adoption of governance.

AI now shapes social content timelines, audience targeting, sentiment reading and creative optimisation. Brands move beyond guesswork because AI identifies trending formats early, isolates high-performing themes and predicts what users are likely to engage with. Social teams gain faster testing cycles and more consistent reach without increasing production load.

Smart assistants influence product discovery, search intent and buying sequences. With voice-led shortcuts and personalised suggestions, consumers compare fewer options and expect instant clarity. Brands must rethink persona design around micro-intents, conversational queries and predictive needs to stay visible in assistant-driven purchase paths.

Edtech growth now depends on credibility, outcome-led communication, personalised learning paths and strong community ecosystems. With rising competition, brands that showcase progress, deliver structured journeys and maintain constant learner engagement outperform others. A mix of trust signals, accessible pricing and targeted acquisition keeps the flywheel running.

Global marketing demands unified messaging, region-specific insights, strong localisation and adaptive channel mixes. Brands succeed when they balance consistency with cultural nuance, integrate data across regions and run experiments faster than local competitors. A structured approach turns global operations into repeatable, insight-driven systems.

Most sales teams lose leads due to scattered follow-ups, manual sheets and delayed responses. Automated tracking centralises every inquiry, assigns ownership instantly and keeps reps accountable with real-time nudges. By removing human misses, teams improve pipeline clarity and recover revenue that slips through cracks during high-volume cycles.

Email automation breaks when workflows get overcomplicated, data stays outdated or segments fail to update as behaviour changes. Most challenges come from inconsistent integration and unclear objectives. Stronger systems run on clean data, simple journeys, adaptive triggers and meaningful testing. The outcome is predictable engagement instead of unpredictable drop-offs.

Prescriptive AI goes further than analytics because it reads patterns, detects risks early and suggests corrective actions before money is lost. It interprets performance shifts, creative fatigue and audience movement in real time. The outcome is fewer wasted cycles, shorter optimisation loops and campaigns that compound results systematically.

As channels multiply and spending rises, leaders need instant clarity on budgets, audiences, creatives and market shifts. Advertising intelligence unifies scattered data to highlight what works and what leaks money. It compresses report cycles, reveals hidden patterns and empowers faster, verified decisions in an environment where delay is costly.

ANT PC has unveiled its newly redesigned website with an enhanced focus on high-performance workstations and servers. The revamped platform is purposefully-built for professionals and enterprises working in Artificial Intelligence (AI), VFX, EdTech, engineering, research, data science, and industrial computing.

IBM reveals that while Indian enterprises are accelerating investments in AI infrastructure, they continue to face a significant readiness gap. Even as AI becomes central to business transformation, only 1 in 10 Indian business leaders say their current infrastructure meets all their AI needs, underscoring the need to modernise IT foundations for speed, scale and trust.

Dealer networks struggle with uneven follow-ups, slow lead routing and limited visibility across regions. AI-driven CRMs centralise inquiry flows, score leads by intent, assist reps with responses and surface performance gaps earlier. Managers gain a single view that reduces leakage and shortens sales cycles across diverse dealership structures.

Venture building accelerates when teams tap into global talent, distributed expertise and cross-market insight. Access to specialised skills, faster experimentation and broader problem-solving improves the odds of startup success. Collaboration also reduces blind spots by exposing ideas to diverse operating models before scaling.

EV growth is constrained by charging gaps, high battery costs, supply chain dependencies and evolving regulations. Brands must solve range anxiety, ensure reliable servicing and build transparent ownership value. As infrastructure matures and tech stabilises, companies that align operations early will gain long-term advantage in consumer trust and market readiness.

The journey behind AdGPT combines product innovation, architectural clarity and obsessive problem solving around marketing complexity. It evolved through experiments that removed dashboard fatigue, automated analysis and made intelligence accessible. The result is a model that learns from context and supports leaders with ready-to-act insights.

Haryana CM Nayab Singh Saini on Thursday inaugurated India's first all-in-one Tesla centre in Gurugram. The centre will offer retail, vehicle delivery, after-sales service, and charging facilities under one roof. CM Saini said, "Haryana is not just a market but a manufacturing powerhouse, serving as a major hub for the automobile, IT, and other industries."

E-commerce growth now depends on faster discovery, personalised journeys, integrated logistics and automation around pricing, retention and service. Brands must optimise funnels end-to-end instead of chasing isolated metrics. Consistency across product data, experience quality and delivery accuracy determines whether visitors convert, repeat and advocate.

Finance teams face pressure from automation, regulatory complexity and real-time reporting needs. Modern operating models emphasise integrated data flows, collaborative planning, automated reconciliations and continuous forecasting. The goal is agility, reduced manual tasks and better control as markets fluctuate faster than traditional finance cycles allow.

Marketing automation reduces manual repetition, increases lead quality and ensures consistent nurturing across channels. The real advantage is orchestration because it connects ads, email, CRM and analytics into a single workflow. Teams gain timely follow-ups, sharper insights and more predictable pipeline outcomes without scaling headcount linearly.

Advertising intelligence covers performance analytics, audience insight, creative diagnostics, competitive tracking and predictive optimisation. Each pillar helps teams move from reactive reporting to proactive decision-making. When combined, these systems reduce wasted spend, uncover growth pockets and give marketers the clarity to act with precision.

Cybersecurity platform CloudSEK on Thursday uncovered more than 2,000 holiday-themed scam websites designed to imitate major retail brands ahead of Black Friday sale. The fake websites, aimed at exploiting buyers, imitate brands like Amazon, Apple, Samsung, and Ray-Ban. These fake stores, with countdown timers and trust badges, spread links through social media ads, search results and WhatsApp.

Apple is set to increase the price of iPhone 17 in India by ₹7,000, reports said. The price hike comes amid high demand for the handset and the brand running low on stocks. The price of the 256GB variant may go up from ₹82,900 to ₹89,900, while the 512 GB model, currently priced at ₹1,02,900, may hit ₹1,09,900.

OpenAI revealed that a breach of third-party analytics vendor Mixpanel may have exposed personal data, including organisation and user IDs, of users of its API platform. Mixpanel is used to analyse product usage and improve services, and the breach did not compromise OpenAI's models or infrastructure. The breach had occurred on November 9.