Adman Piyush Pandey, who passed away at the age of 70, was the creative mind behind BJP's "Abki Baar Modi Sarkar" campaign for the 2014 Lok Sabha elections. PM Narendra Modi condoled his demise, saying, "He made a monumental contribution to the world of advertising and communications. I'll fondly cherish our interactions over the years. Saddened by his passing away."