India’s smartphone market witnessed an uptick in the third quarter (July, August, September) of 2025, with a 3% YoY hike, with 48.4 million units shipped, Omdia reported. This growth was driven by retailer incentives and promotional schemes. Vivo captured 20% market share, while Apple made its highest-ever quarterly shipments in India, securing 4.9 million units and a 10% market share.