Sumit Prajapati, a 22-year-old man from UP, gained around 80,000 Instagram followers by sharing videos of him riding his father's rickshaw. Sumit turned to this "viral" career-making field to support his family as his father, who was a rickshaw driver, had to stay at home after sustaining burn injuries. Sumit earns ₹25,000 working two days/week, and gets five promotion requests/day.