'Kuch Kuch Hota Hai', premiered in 1998, completed 27 years of release. On the occasion, filmmaker Karan Johar shared series of unseen on-set BTS pictures. "27 years!!! Some beautiful and candid memories...a set filled with love, too much banter and happiness." He added, "Thank you to everyone for love you continue to give this film...it means everything to me!"