Shaadi.com Founder Anupam Mittal questioned why job seekers are asking for a 35% "standard" salary increment while switching to a new job. "WTF? Ye standard kisne banaya (Who made this the standard)?" Mittal wrote. Social media users criticised Mittal's comments, saying even 35% increment is less. "If a role deserves...one should demand even 2x, why just 35%?" Mittal responded.