Chinese snack brand Three Squirrels is facing criticism after pictures surfaced online showing nameplates calling employees 'Rat Dad' and 'Rat Mum' during an internal meeting. A social media user joked, "There's even a deputy secretary called 'Shu Dandan', or 'Rat's Egg'. So hilarious." A customer had shared online that customer service representatives of the company address customers as 'master'.