Global end-user spending on generative AI (GenAI) smartphones is projected to hit $298.2 billion in 2025, making up 20% of all AI spending, Gartner reported. Driven by NPUs enabling on-device AI, the market is set to grow to $393.3 billion by 2026. Gartner forecasts full adoption of GenAI in premium smartphones by 2029, reshaping user experiences.