The poster for 'Coolie' claimed it'll be available in IMAX format. However, sources claimed, "'War 2' and 'Coolie' are releasing on...August 14, and former has inked an exclusive deal with IMAX." This means no other film can be played in IMAX format across India during this period. "'Coolie' IMAX release hasn't been approved by the IMAX Corporation," added the source.