BJP leader and Rajasthan HC Advocate Inder Mohan Singh Honey, in his complaint to Kota Consumer Court, called Salman Khan's pan masala ad misleading. He argued it was false since saffron is priced at ₹4 lakh per kilogram and cannot be an ingredient in a product that costs ₹5. "Pan masala...is one...of the leading causes of mouth cancer," he said.