Posters reading 'Hausla Rakhna Ahmedabad' (Keep your spirit up, Ahmedabad) were placed across the city after the devastating Air India crash tragedy. "Ye shahar aaj utna hi toota hai jitna vo vimaan (Today, this city is as broken as that plane)," the poster read. On June 12, Boeing 787-8 Dreamliner, carrying 242 people, crashed shortly after takeoff in Gujarat's Ahmedabad.