Advance booking reports suggest Ayushmann Khurrana and Rashmika Mandanna's 'Thamma' is leading ahead of Harshvardhan Rane's 'Ek Deewane Ki Deewaniyat'. Reports and critics say strong star power, digital promotions, and genre appeal have fuelled Thamma's edge, while Rane's romantic thriller banks on word-of-mouth to pick up pace post-release.