India’s startup scene is evolving fast, led by AI adoption, omnichannel models, Tier-2/3 city expansion, and creator-driven branding. A Meta-A&M report reveals 70% use AI, 67% go omnichannel, and 95% target smaller cities. Meanwhile, 88% partner with influencers early. These trends are reshaping how startups scale, connect with users, and build future-ready brands across India.