Alia Bhatt wore the first-ever saree-inspired Gucci outfit for the closing ceremony of Cannes Film Festival 2025. Unlike a traditional saree, the outfit didn’t have any pleats and was adorned with Swarovski crystals and featured Gucci's signature GG logo. The actress accessorised the look with a Malabar diamond necklace. Alia is brand ambassador of Gucci and L'Oréal Paris.