Apple's September 9 "Awe Dropping" launch is set to unveil iPhone 17 lineup, including a new ultra-thin iPhone 17 Air. Wedbush's Daniel Ives sees "massive" upgrade demand, with 315 milllion users due for replacement. Pro/Pro Max may get $50-$100 price hikes,longer battery life, reverse wireless charging & A19 chips. Wedbush keeps 'Outperform' with a $270 target. Stock sentiment stays bullish.