Zoho's Arattai Messenger, India's swadeshi alternative to WhatsApp, saw a 100x surge in traffic in just three days after endorsements from IT Minister Ashwini Vaishnaw and Education Minister Dharmendra Pradhan. Launched in 2021, Arattai allows texts, calls, media sharing, and stories. A major relaunch with new features is planned for November, aiming for mass adoption across devices.