Zoho’s Arattai startup has exploded in India, with daily sign-ups soaring from 3,000 to 350,000 in just three days and the app hitting #1 on Apple’s charts. Endorsed by Union Ministers Amit Shah, Piyush Goyal and Dharmendra Pradhan, Arattai rides on 'Made in India' pride, but lasting success will depend on encryption, server stability, and user retention.