Archita Phukan from Assam, was shocked to find her face used without consent to create "Babydoll Archi," a viral, hypersexualized, AI-generated Instagram persona with 1.4M followers. Her ex-boyfriend, Pratim Bora, used advanced AI tools to fabricate explicit content for revenge and profit, earning around ₹10 lakh before his arrest. The case sparks urgent calls for AI misuse safeguards.