BTS star V (Kim Taehyung) has turned the Hirono doll, a melancholic designer toy by artist Kasing Lung, into a global sensation. Known for its introspective vibe, limited editions of the doll quickly sold out worldwide after V was spotted with it. Hirono’s emotional appeal and V’s artistic influence have made it the new must-have collectible, surpassing even Labubu’s hype.