In 2018, Suman Sukhija, a housewife who belongs to Delhi, started experimenting with growing Keeda Jadi mushroom. They are a type of medicinal mushrooms that have a host of health benefits. Today, Suman’s brand, Orange Herbs, offers multiple Cordyceps Militaris-based products like the Cordy-Derma Tea, Shilajit, and capsules. It clocked an average of ₹42 lakh as annual revenue in FY25.