Delhi’s Mahip Marwaha left acting to launch Bling Empire in 2022, to make glamorous partywear accessible and size-inclusive for every woman. Each dress is handmade taking 20–25 days to create. Starting with ₹5 lakh, the brand has been generating ₹1 crore monthly revenue for the last two months. Now, projecting ₹10 crore in annual revenue by 2026.