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E.L.F. Beauty stock fell over 10% premarket after it withheld 2026 guidance due to US-China tariff uncertainty. Q2 revenue and adjusted profit beat estimates, but net income dropped 30%. Despite weaker margins, retail sentiment flipped to 'extremely bullish' as traders saw a buying opportunity, citing loyal consumers and pricing power.
short by / 04:44 pm on 07 Aug
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