Eternal's shares rose 2% after it raised Zomato's platform fee from ₹10 -12 ahead of the festive season. Analysts said the hike should aid margins, which hurt Q1 earnings, but SEBI analyst Vatsal Khemka flagged bearish technicals, suggesting a sell near ₹329-330 with a stop-loss at ₹332 and a target of ₹300.