FirstClub, founded by ex-Cleartrip CEO Ayyappan R, has launched in Bengaluru as India’s first clean-label grocery app. Banning 200+ harmful ingredients, it offers fresh, safe, and farm-sourced products across key categories. Now live on App Store and Play Store, FirstClub begins service in Sarjapur Road and Bellandur, with plans to expand across Bengaluru soon.