Smriti Irani’s Kyunki Saas Bhi Kabhi Bahu Thi 2 has struck gold on television and OTT. With over 5 crore monthly unique TV viewers, 3.2 crore weekly, 1.5 crore daily, and 2.1 million weekly OTT viewers averaging 104 minutes each, Irani’s Tulsi remains a force across Indian households, blending entertainment power with unmatched political recall.