In Musiri, Tamil Nadu, lawyer-turned-entrepreneur Raju Joseph founded Aindhinai Farmers Producer Company with seven rescued donkeys and ₹15 lakh in 2018. Today, with 45 donkeys, the company thrives on unique products like donkey milk, soaps, and incense, achieving ₹1.5 crore turnover. Blending innovation, welfare, and tradition, Aindhinai pioneers sustainable wellness and entrepreneurship.