India's Government e-Marketplace (GeM) has transformed MSME access to government procurement, growing from ₹422 crore to ₹5.43 lakh crore in Gross Merchandise Value (GMV) by 2025. Through digitised bidding, state partnerships, and inclusion of rural sellers, GeM supports 'Vocal for Local' and 'Atmanirbhar Bharat' goals, with AI and regional language upgrades set to boost future MSME participation.