Ghazal Alagh, co-founder of Mamaearth, has warned that many productivity routines fail to consider women’s natural 28-day cycles. In a LinkedIn post, she criticised practices like the 5 AM Club, daily gym schedules, and rigid morning routines. “Forcing ourselves to hit the gym with the same intensity every day when our hormones signal rest isn’t discipline, it’s self-sabotage,” she said.