The Good Glamm Group has sold ScoopWhoop to WLDD, a meme marketing firm. According to ET and The Morning Context, Good Glamm Group sold ScoopWhoop to WLDD in a deal valued at approximately ₹20 crore, a fifth of the ₹100 crore valuation at which Good Glamm Group acquired ScoopWhoop in 2021. Recently, Sirona Founders repurchased their startup from Good Glamm.