In 1984, Binod Chaudhary turned a Thai noodle idea into Wai Wai, Nepal’s own twist with a tastemaker, spiced oil, and instant crunch. Entering India via Sikkim in 2006, the brand adapted flavours to local palates. Today, Wai Wai ranks third in India’s noodle market, sells in 30+ countries, and eyes ₹1,200 crore revenue by FY26.