A small design flaw in 250 ml lassi tetra packs leaves about 5 ml unused, resulting in 20,000 litres, or ₹20 lakh, wasted daily across 40 lakh packs. Over a year, that adds up to ₹73 crore in product loss. Product manager Akshay Pathak’s analysis urges FMCG brands to improve packaging for better usability, sustainability, and stronger consumer trust.