India's quick-commerce giants Zepto, Blinkit, Swiggy, Instamart, BigBasket & Flipkart Minutes, used Janmashtami to showcase more than speed. Zepto’s witty 'Maakhan Chor' butter stunt went viral, while others leaned into curated pooja kits, decor bundles, idol dresses, and sweets. By blending culture with rapid fulfilment, these platforms positioned themselves as 'festival OS' for complete rituals.