Held in June-July, Puri’s Jagannath Rath Yatra attracts over 10–12 lakh pilgrims, boosting Odisha’s economy significantly. Hotel rates spike by 200-300%, while street vendors earn up to 60% of their annual income in 10 days. Handicraft sales hit record highs, and tech startups, logistics, and transport services see seasonal surges, making it a ₹500+ crore ecosystem.