Born in a Punjab kitchen in 2017, Lahori Jeera has risen from a homemade drink to one of India’s fastest-growing beverage brands. With authentic cumin fizz, strong distribution, and revenue crossing ₹525 crore in FY25, it now sells 5 million bottles daily. Backed by Verlinvest, the brand eyes ₹1,000 crore in FY26 and global ambitions.