Starting a D2C snacks brand in India with ₹5 lakh involves allocating ₹90,000 for first production, ₹35,000 for packaging, ₹1 lakh for marketing, and ₹1.2 lakh as working capital. With per-pack cost of goods sold at ₹43 and MRP ₹99, break-even needs 1,500-2,500 packs a month. At 3-pack orders, that is around 16-20 daily orders to turn profitable.