Aamir Khan said he had quit five brand endorsements during 'Satyamev Jayate'. "I didn't want people to think, 'He was talking about female foeticide and now he's selling us a car'," said Aamir. "People write I earned a lot through Satyamev Jayate. I actually lost a lot of money...But what I've learnt from the show is priceless," he added.