Amit Murarka, Shalu Murarka, and Madhu Goel founded Spice Up Foods in 2024, inspired by seeing an Indian enjoy ready-to-eat meals in Switzerland. Their bootstrapped brand employs female cooks and offers preservative-free, authentic Indian ready-to-eat meals that can be made in 7 minutes by adding hot water. They’ve served 15,000+ meals to 2,000 families.