Krispy Kreme shares surged nearly 27% to $4.13 on Wednesday, riding a fresh wave of meme stock hype fueled by Reddit and Stocktwits chatter. DNUT sentiment flipped to 'extremely bullish' amid calls for a short squeeze. Despite weak fundamentals, including falling sales and a severed McDonald's partnership, retail traders drove its best intraday gain in over a year.
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12:59 pm on
23 Jul