Actor-turned-entrepreneur Kriti Sanon built her skincare brand Hyphen to ₹100 crore revenue in just one year and without opening any physical stores. With co-founders Vaishali Gupta and Tarun Sharma, she focused on simplified, affordable, multi-tasking products sold directly online. Her hands-on approach and D2C strategy helped Hyphen reach 14,000+ PIN codes and loyal customers nationwide.