Kriti Sanon's sister, Nupur Sanon's fashion brand, Label Nobo, has been criticised for its pricing. While the most expensive suit costs ₹26,500, in western wear section, the costliest item is worth ₹20,000, said reports. While some people called the outfits "basic", another wrote, "She's scamming people". "Who's going to buy at these prices...even for her sister's name?" another comment read.