Arjun Rampal said OTT has immense potential as long as it doesn't prioritise turning "non-franchisable content into franchises". He praised 'Adolescence' and said OTT has the ability to encourage viewers to develop artistic point of view. "I think the more pure we are in our intent...the more...[it] shows. That's...lacking...We're always focused on...creating franchise after franchise," he said.