Ex-India captain Virat Kohli has been named India's most valued celebrity for the second consecutive year, with a brand value of $231.1 million, according to Kroll's Celebrity Brand Valuation Report 2024. He's followed by actor Ranveer Singh at $170.7 million. Actor Shah Rukh Khan ranks third with $145.7 million, while actress Alia Bhatt rose to fourth spot with $116.4 million.