Jaipur-based Rahul Taneja, who once drove an auto-rickshaw, bought a ₹31 lakh VIP license plate for his son's new Audi RSQ8 car. His father repaired bicycle punctures, his mother worked in the fields and he began working as a dhaba's waiter at the age of 11. He opened a small car dealership at age 19 and now owns multiple companies.