As per reports, Meghalaya Tourism Minister Paul Lyngdoh said the state’s investment of ₹23.5 crore in 2024 festivals, including Cherry Blossom and MeGong, generated ₹133.4 crore returns. The Shillong Cherry Blossom Fest alone brought in nearly ₹60 crore. This year’s edition will feature Jason Derulo, The Script, and Nora Fatehi, alongside local and international acts.