FMCG startup Mitra has raised ₹14 crore in a bridge round led by Bestvantage Investments, with participation from existing backers. Funds will expand production, launch a 3000-ton flour plant, and support millet-based and health product lines. Mitra, now EBITDA positive, eyes Series A in 2026 at a ₹500 crore valuation, aiming for wider India and GCC presence.