Twenty-four-year-old Prince Shukla quit his job in Bengaluru to return home to Bihar and start farming, and now runs a ₹10 crore agri-business. "People used to call me 'gawar' (illiterate) for choosing farming," he said. He borrowed ₹1 lakh from his father to launch AGRATE and started supplying farmers with quality seeds, organic fertilisers, and efficient irrigation tools.