Hindustan Coca-Cola Beverages (HCCB) has signed an MoU with the Society for Elimination of Rural Poverty (SERP), under the Telangana government’s Rural Development Department. The collaboration aims to expand reach and impact of Mahila Shakti Canteens, a state initiative that promotes women’s economic empowerment through self-help groups (SHGs), enabling sustainable livelihoods for rural women.