Entrepreneur Aman Gupta lauded HUL's acquisition of a 90.5% stake in Minimalist for ₹2,955 crore, calling it a "big win for entire Indian D2C (direct-to-consumer) ecosystem". "Built NOT from Delhi, Mumbai or Bengaluru but Jaipur," Gupta posted on X about Minimalist. "10x return to investors, largest all-cash D2C acquisition...Founders held stake will make more than ₹1,000 crore," he added.