The Oxford University Press shortlisted "aurafarming", "biohack" and "ragebaiting" for the Word of the Year 2025. "Aura farming" means the cultivation of an attractive persona by behaving or presenting oneself in a way intended subtly to convey an air of confidence, coolness, or mystique. "Biohack" means improving one's health, while "rage bait" refers to online content meant to elicit anger.